Legal Overview & Scope

This Cookie Policy explains what cookies are, why we use them, and the legal bases for processing personal data under the GDPR. It applies to all visitors and users of our website and sets out how cookies are placed, accessed, and controlled.

The data controller is the Company (referred to as “we”, “us”, or “our”). For questions, to exercise data subject rights, or to request legal records of cookie consents, contact our Data Protection Officer at [email protected] or by post.

  • This policy is intended to minimize legal risk by documenting lawful bases, retention, third-party involvement, and consent management.
  • Where cookies process personal data, our lawful bases include consent, performance of a contract, legitimate interests, or legal obligation as described below.

Effective Date: 2025-10-22 • Version 1.0

Cookie Policy

Last Updated: October 22, 2025

This Cookie Policy explains how Maverick Consulting Group Limited / LLFA 念念花藝學院 ("we," "our," or "us") uses cookies and similar tracking technologies on our website and funnels hosted via GoHighLevel (GHL). By using our site, you consent to the use of cookies in accordance with this policy.


1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, track your activity, and enable essential functionality like shopping carts and forms.

Cookies can be:

Session cookies – deleted when you close your browser

Persistent cookies – remain on your device for a set period or until you delete them


2. Why Do We Use Cookies?

We use cookies to:

Enable essential website functions (forms, checkout, calendar booking)

Analyze visitor behavior to improve user experience

Track marketing campaigns and referrals (attribution, affiliate links)

Deliver personalized advertising (retargeting, ad optimization)

Remember your preferences (language, consent choices)


3. What Cookies Do We Use?

We use cookies provided by GoHighLevel (our website and funnel platform) and third-party cookies for analytics and advertising. Below is a full list of cookies, categorized by purpose.


3.1 Essential Cookies (No Consent Required)

These cookies are strictly necessary for the website to function and cannot be disabled.

msgsndr_id

Purpose: Identifies visitor contact information for forms and tracking

Storage: Browser cookies

Duration: 365 days

provider

Purpose: Stores the latest payment method type

Storage: Browser cookies

Duration: Session

hl_timer_arrival, hl_timer_element_id

Purpose: Tracks timer elements for user actions

Storage: Browser cookies

Duration: 1 day

user-email, user-billing-id

Purpose: Stores user email and billing ID for forms and checkout

Storage: Browser cookies

Duration: 365 days

cookie-config

Purpose: Stores your cookie consent preferences

Storage: Browser cookies

Duration: 6 months

orderResponse

Purpose: Stores order form response for upsell and confirmation

Storage: Session storage

Duration: Session

contactResponse

Purpose: Stores contact response for forms and sticky contact

Storage: Session storage

Duration: Session

redirect

Purpose: Manages post-purchase redirect for e-commerce

Storage: Session storage

Duration: Session

_ud

Purpose: Stores form/survey details and data entered (excluding credit card)

Storage: Local storage

Duration: Persistent

ln_url

Purpose: Stores LeadConnector login URL for funnel functionality

Storage: Local storage

Duration: Persistent

wl

Purpose: Stores whitelabel URL for redirect

Storage: Local storage

Duration: Persistent

tr

Purpose: Generates tracking ID for order transactions

Storage: Browser cookies

Duration: 365 days


3.2 Analytics and Performance Cookies (Consent Required)

These cookies help us understand how visitors use our site and improve performance.

_mp

Purpose: Stores marketplace information and tracks recurring payments

Storage: Browser cookies

Duration: 365 days

v3_first_session_event__[location_id]

Purpose: Stores landing session data (referrer, landing URL)

Storage: Local storage/Browser cookies

Duration: 30 minutes

v2_contact_session__[location_id]__[session_id]

Purpose: Stores unique session ID for lead identification

Storage: Browser cookies

Duration: 7 days

v2_user_session_event_[location_id]__[session_id]

Purpose: Tracks user session events and behavior

Storage: Browser cookies

Duration: 7 days

v2_session_history__[location_id]

Purpose: Logs all session details for analytics

Storage: Local storage

Duration: Forever

v2_history__[location_id]

Purpose: Tracks page visits and time spent on pages

Storage: Local storage

Duration: Forever


3.3 Marketing and Affiliate Cookies (Consent Required)

These cookies track marketing campaigns, referrals, and affiliate links.

am_id

Purpose: Stores unique affiliate code for tracking

Storage: Browser cookies

Duration: Varies by user

am_fingerprint

Purpose: Stores unique identifier for affiliate visits

Storage: Browser cookies

Duration: Varies by user


3.4 E-commerce and Membership Cookies (Consent Required)

These cookies enable shopping cart, product details, and membership access.

pl[funnel_id]

Purpose: Stores v2 order form product details

Storage: Local storage

Duration: Forever

pl_v1[funnel_id]

Purpose: Stores v1 order form product details

Storage: Local storage

Duration: Forever

pl_ecom

Purpose: Stores product details for e-commerce order summary

Storage: Local storage

Duration: Forever

address[funnel_id]

Purpose: Stores contact address for order confirmation

Storage: Local storage

Duration: Forever

cart_details_[funnel_id]

Purpose: Stores cart details for user session

Storage: Local storage

Duration: Forever

couponSessionId_[funnel_id/location_id]

Purpose: Stores coupon session for one-time products

Storage: Session storage

Duration: Session

mf[location_id]

Purpose: Stores membership access info after purchase

Storage: Browser cookies

Duration: Persistent


3.5 Chat Widget and Survey Cookies (Consent Required)

These cookies enable chat functionality and surveys.

lead-connector-text-widget-input-values

Purpose: Stores last chat session user details (name, email)

Storage: Local storage

Duration: Persistent

lead-connector-text-widget-i18n-keys

Purpose: Stores internationalization (i18n) translation keys

Storage: Session storage

Duration: Session

[variable]lead-connector-text-widget-prompt-dismissed

Purpose: Tracks when user clicked on chat widget

Storage: Local storage

Duration: 365 days

[variable]_lead-connector-live-widget-message-data

Purpose: Stores last input from chat widget

Storage: Local storage

Duration: 365 days

embedCode[surveyId]

Purpose: Maintains embed code configuration for forms

Storage: Local storage

Duration: Forever

survey_temp_slides_[surveyId]

Purpose: Maintains survey slide configurations

Storage: Local storage

Duration: Forever


3.6 Calendar Cookies (Consent Required)

These cookies enable appointment booking and calendar functionality.

user_data_[calendar_id/location_id]

Purpose: Stores calendar details and data entered

Storage: Browser cookies

Duration: Persistent


4. Third-Party Cookies

We also use third-party services that set their own cookies:

Google Analytics – Tracks website traffic, user behavior, and session data to help us improve user experience. Google may use this data for its own purposes (e.g., Google Signals). Learn more: https://policies.google.com/privacy

Google Ads – Tracks conversions and enables retargeting ads across Google's Display Network and Search. Learn more: https://policies.google.com/technologies/ads

Facebook Pixel – Tracks user interactions and enables retargeting ads on Facebook and Instagram. Learn more: https://www.facebook.com/privacy/explanation

Payment Processors (Stripe, PayPal) – Set cookies for secure checkout and fraud prevention. These cookies are essential for processing payments.

You can manage third-party cookies via your browser settings or opt-out tools provided by each service.


5. Do You Serve Targeted Advertising?

Yes. We use cookies to deliver personalized ads and retarget visitors who have interacted with our site. These cookies are set by Facebook Pixel, Google Ads, and other advertising platforms and track your activity across websites.

You can opt out of targeted advertising by:

Adjusting your cookie preferences via our cookie banner

Visiting http://www.youronlinechoices.com/ (EU) or https://optout.networkadvertising.org/ (US)

Adjusting ad preferences in your Google Account (https://adssettings.google.com/) or Facebook Ad Preferences (https://www.facebook.com/ads/preferences/)


6. How Can You Manage Cookie Preferences?

You can control cookies in three ways:

1. Cookie Banner
When you first visit our site, you can accept or reject non-essential cookies via the banner. You can change your preferences at any time by revisiting the banner or contacting us at
[email protected].

2. Browser Settings
Most browsers allow you to block or delete cookies. Visit your browser's help section for instructions:

Chrome: https://support.google.com/chrome/answer/95647

Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

Safari: https://support.apple.com/en-us/HT201265

Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

3. Opt-Out Tools
For targeted ads, visit:

Your Online Choices (EU): http://www.youronlinechoices.com/

Network Advertising Initiative (US): https://optout.networkadvertising.org/

Google Ads Settings: https://adssettings.google.com/

Facebook Ad Preferences: https://www.facebook.com/ads/preferences/

Note: Blocking essential cookies may prevent parts of our site (forms, checkout, calendar) from working properly.


7. How Often Will We Update This Policy?

We may update this Cookie Policy periodically to reflect changes in our use of cookies or legal requirements. The "Last Updated" date at the top will change when we revise the policy. We encourage you to review this page regularly.


8. Contact Us

If you have questions about our use of cookies or this policy, please contact us:

Maverick Consulting Group Limited / LLFA 念念花藝學院
Email:
[email protected]
Address: Unit G, 26/F, Maxgrand Plaza, No. 3 Tai Yau Street, San Po Kong, Hong Kong


By continuing to use our site, you consent to our use of cookies as described in this policy.


Cookie Types & Usage

We use four cookie categories: strictly necessary, preferences, statistics, and marketing. Each category has a specific purpose and legal basis; strictly necessary cookies operate without consent while others rely on consent or legitimate interests.

Third-party providers may set cookies on our site (for analytics, advertising, or social features). We document each third party, the data processed, and the contractual safeguards (processors, data processing agreements, and where relevant, transfer mechanisms).

Cookie Categories

  • Strictly necessary — essential functions
  • Preferences — language & display choices
  • Statistics — site performance analytics
  • Marketing — targeted advertising cookies

Representative Cookies

  • session_id — Provider: Our site; Purpose: Maintain secure session and basic navigation; Duration: Session
  • _ga — Provider: Google Analytics; Purpose: Aggregate site usage and traffic analytics; Duration: 2 years
  • _fbp — Provider: Meta (Facebook); Purpose: Ad delivery and measurement for personalized ads; Duration: 3 months

Legal Basis & Retention

  • Strictly necessary cookies: no consent required — retained only as long as strictly needed for functionality.
  • Preferences & statistics: typically rely on consent; retention periods shown are conservative maxima and documented for compliance.
  • Marketing cookies: require explicit consent and may involve third-party processors and cross-border transfers under appropriate safeguards.

How to Manage Cookies

  • You can manage cookie preferences via the cookie settings link on every page, or by adjusting your browser settings to block or delete cookies.

  • To withdraw consent for non-essential cookies, use the cookie settings tool, clear cookies in your browser, or contact [email protected] for records and assistance.

Manage your preferences anytime via email [email protected].

Your Rights & Contact

You have the right to give, refuse, or withdraw consent to non-essential cookies at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal. You may also exercise rights to access, rectify, erase, restrict processing, and data portability.

If you believe our processing of cookie-derived personal data breaches applicable law, you may complain to your local supervisory authority. We keep an audit log of consents and will provide copies upon lawful request to help address disputes.

How can I withdraw consent?

Use the cookie settings link available on every page, visit your browser's cookie settings to delete or block cookies, or contact [email protected] to request removal of stored consents. Blocking essential cookies may limit site functionality.

Data Protection Officer

  • We review this policy periodically. Material changes are published on the site with an updated effective date and communicated to users where required by law.